Design that listens before it builds

Research and design for start-ups and SMEs.

Design that listens before it builds

Research and design for start-ups and SMEs.

Design that listens before it builds

Research and design for start-ups and SMEs.

Our Expertise

Meaningful design shaped by the human experience.

User Research

We gather insights into your target customers’ behaviours, needs, and motivations to uncover the core problem and define the value of your product or service.

Product Strategy

We help teams understand and navigate the broader ecosystem around their product or service by mapping how influence, resources, and dependencies flow through their industry, identifying who pays, who uses, and who controls access.

Accessibility

We balance multiple stakeholder needs, ensuring that digital services are defensible against local digital service standards and global accessibility compliance guidelines.

Lab-to-Market

We take research findings, scope core assumptions, and build the minimum set of interactions required to test a hypothesis.

Intentional AI

We locate where AI automation adds value across the customer journey, define hand-off points between AI efficiency and human judgment, and design human-centred AI experiences.

Our Process,
Your Design Partner

Priced to fit

Fixed monthly rates or milestone-based projects. Gain immediate UX expertise, without the overhead of a full-time hire.

An extension of your team

We work closely with you, collaborating with your existing tools and workflows.

Continuous and adaptable cycles

Research and design delivered in ongoing cycles, growing as your needs and priorities evolve.

Our Team

Hi, we are Hannah and Hanjun, and we lead Juna Design. We are based in Auckland, New Zealand.

Drawing on combined expertise in psychology, education, information systems, and UX design, we bring together ecosystem thinking and agile execution in our approach to design. 

Having worked with assistive technology and AI-driven healthcare startups over the past five years, we are adept at translating multi-stakeholder needs and perspectives into product designs that are strategically grounded, yet intuitive and beautiful. 

As past and current founders ourselves, we understand the urgency of moving early, quickly, and resourcefully. With us, you gain a UX partner who is ready to be on the ground with you—building community partnerships, identifying the true crux of a problem before investing in costly development, and transforming complex data into product experiences truly valued by your audience. 

Photo of co-founders Hannah (left) and Hanjun (right)

Hannah and Hanjun bring incredible care to every project. Their attention to detail and sense of ownership have elevated our design standards, delivering consistently high-quality work.

Suranga Nanayakkara, Augmented Human Lab

Looking for a design team? Let's chat!

Looking for a design team? Let's chat!

Looking for a design team? Let's chat!